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Services · Approach

The Fundamental
Brand Design Model.

We design identity, strategy and cultivation simultaneously — so a brand moves focused, effective and powerful. Three disciplines, one coherent partner.

2009

Partnering with local brands since

3

Months core design duration

03

Simultaneous disciplines

14+

Brand partners cultivated

01 Brand Strategy

Articulating vision into strategy.

We define who the brand truly is and who it truly serves — turning belief into a strategic foundation.

Vision Clarity True Value Effective Effort
  • Brand Heart
  • Brand Vision & Mission
  • Brand Core Value
  • Brand Personality
  • Market Identification
  • Audience Persona
  • Audience Tribe & Journey
  • Competitor Matrix
  • Positioning Statement
  • Brand Commitment Matrix
02 Brand Experience Identity

Translating strategy into identity.

Every touchpoint becomes a deliberate experience — visual, verbal and tactile — built on the strategy beneath it.

Authentic Memorable Be Recognizable
  • Visual Identity
  • Color System
  • Typeface
  • Supergraphics
  • Illustration Asset
  • Iconography
  • Layout & Composition Guide
  • Print & Digital Media
  • Packaging & Environmental
  • Digital Platform Design*

*UI/UX within branding touchpoints — landing page & digital interfaces. Front-end / back-end build not included.

03 Brand Cultivation

Planting the brand with its audience.

Strategy and identity come alive through cultivation — a marketing trifecta and creative direction that keeps the brand growing.

Directed Relevant Prospective
  • Cultivation Strategy
  • Brand & Cultivation Mission
  • Marketing Trifecta
  • Creative Campaign Runway
  • Content Direction
  • Copywriting Direction
  • Photography Direction
  • Videography Direction
  • Own / Paid / Earned Media
  • Monthly Evaluation
Process & progress

Three months of focused design.

Discovery → Research → Presentable Ideas, in a cycle of Reflect → Define & Design → Accommodate. Core design ±3 months, then implementation.

M1

Brand Strategy

Initial data, Discovery I & II, Strategize I & II — defining the true brand and audience.

M2

Experience Identity

PMX research, EX-ID main concept, visual & communication design, stylescaping and prototype.

M3

Cultivation Strategy

Strategic plan, value proposition, creative campaign runway and the strategic media plan.

Team 01

Strategy

Creative Director · Brand Strategist

Team 02

Experience Identity

Art Director · Lead Graphics Designer

Team 03

Cultivation

Cultivation Director · Graphics Designer

Ready when you are

Let’s find your brand’s true vision.

Start a project ↗